In today’s challenging economic landscape, where job opportunities are scarce, and student loan interest rates are soaring, marketers are forced to truly understand what moves the needle for engagement when reaching localized audiences. One such strategy involves emphasizing the cost and value of community colleges as a competitive alternative to traditional four-year institutions within their …
In a world inundated with complex information and technical jargon, the ability to explain intricate concepts in simple terms is a skill of immeasurable value. It’s a practice that goes beyond mere communication; it’s about empathy and understanding your audience’s needs and priorities. When we’re tasked with conveying technical ideas to those less versed in …
A week ago I read an article on how AI will impact the essay writing portion of the college admissions process. Given the focus Umbrella has on higher education, we figured it would be a fun exercise to ask AI about the concerns of AI on the admissions process and to present some solutions for …
The intersection of sports and education is a compelling and dynamic space where university institutions often find opportunities to thrive. In recent times, the University of Colorado made headlines not just for its impressive football victory over a Top 20 opponent but also for a strategic hire that sent shockwaves through the sports world. In …
How College Football Can Boost Student Enrollment Read More »
When you’re searching for something online, like a cool new gadget or information about your favorite sport, you type words into a search engine like Google or Bing. Have you ever noticed that sometimes the results don’t exactly match what you’re looking for? Anytime anyone clicks one of those ads, an advertiser is paying for …
Consider the Power of Negative Keywords in Search Engine Marketing Read More »
Most companies have some horror story with an agency – whether it’s failed expectations or lack of expertise – the barrier to entry is (seemingly) not high in digital marketing however the bar for quality providers that offer the modern solutions really required in 2023 is…in our opinion, very high. The term agency can mean …
View this article at njbiz.com Higher Education is facing real growth challenges going into 2024. With increased competition every year from in-market and out-of-market competitors and public sentiment about higher education degrees dropping, the colleges and universities that leverage New Jersey-based Umbrella Digital Marketing’s team to increase quality student enrollment are doing so through understanding …
It’s no secret in 2023 that social media platforms (such as Meta) have become powerful tools for businesses to reach and engage with their target audiences. As part of their marketing strategies, businesses often rely on platform-specific tracking technologies to gather valuable data and measure the success of their advertising campaigns. Two commonly used tracking …
Understanding the Simple Differences in Meta Tracking Pixels & Google Floodlight Tags Read More »
Why Should College Enrollment and Marketing Leadership Reconsider their Digital Enrollment Strategy? The digital landscape continues to change how students research and choose their future educational institutions. Consequently, college admissions, marketing, and enrollment are in a state of continual evolution. Institutions that have embraced these changes will thrive; those that don’t struggle to keep pace …
Your RFI Pages Are Probably Hurting Enrollment And Data Capture Read More »
When colleges and universities leverage digital media to generate new enrollment, it’s essential to ensure the ads, regardless of channel, lead to a page that will interest that particular prospective student for that specific program. Generic homepages or landing pages might not have the relevant information that students need to decide, leaving the cost and …
Course Specific RFI Forms: A Must in Enrollment Digital Marketing Read More »