Blog Posts

Level Up Your Enrollment Marketing Game with Umbrella Digital’s Friendly Experts and Cutting-Edge Tech

Hey there, fellow higher education enthusiasts! Are you on the lookout for a fresh, results-driven approach to enrollment marketing? Look no further! Umbrella Digital is here to bring its unique blend of marketing expertise and technological prowess to boost your college’s applications. Let’s dive into four key reasons why partnering with Umbrella Digital will revolutionize …

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Making Marketing Work – Aligning Brand Audience, Goals, and Strategy

The Common Problem Many companies struggle with developing and implementing an effective digital marketing strategy that aligns company goals and economics with media strategy. The notion of “spray and pray” across channels (search, social, display) just will not work in 2023.  The Best Solution Researched media plans using data to drive strategy is critical to …

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Advanced Digital Attribution and Measurement in Higher Education Digital Marketing

As value, convenience, and information have democratized the education landscape, effective digital advertising operations have never been more important for colleges and universities of all sizes to maintain student population growth.  In our review of hundreds of college marketing stacks, the common theme of institutions struggling to find the right balance between reaching their target …

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Unique businesses require unique plans. #MediaStrategy with Umbrella Digital

Tailoring Your Plan for Digital Business Growth When it comes to digital business growth, having a clear plan in place is crucial to the success of your campaigns. At Umbrella Digital, we understand the importance of a custom-built media plan that takes into consideration various key elements, such as funnel focus, marketing key performance indicators, …

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