Umbrella Digital did an audit of previous digital tactics to see what could be improved and how to expand Marist’s digital reach. From there, UDM presented a refined media plan with creative and audience strategy recommendations across paid search, social and programmatic media to lower CPL across all graduate programs by 52%.
Umbrella Digital uses data as a backbone to validate all media placement decisions. Using our unified reporting, UDM was able to attribute media cost and CPL for a user’s complete journey across devices and formats. A simple finding of including date-sensitive ad copy to all grad program campaigns helped increase conversion rates by 10%.
Do you know how different media channels impact your lead and application process?