Women Owned Media Leverages Nomad Analytics

Enabling Granular Insights for Multi-Touch Attribution

About the Project

Nomad Analytics is an Attribution-focused analytics tool that enables marketers to connect their online marketing data to real consumer data in their eCommerce systems or POS. The platform empowers marketers to gain granular insights on how different media channels are working together to drive conversions and revenue. Nomad Analytics allows marketers to view their marketing funnel holistically and make data-driven decisions that positively impact their bottom line.

Cara Dimkich, Head of Operations, Women Owned Media (WOM) – “Nomad Analytics has been a game-changer for our clients. It has allowed us to get a granular understanding of how different media channels are working together to measure attribution accurately. The tool has simplified our reporting work and helped us make smarter decisions on how to allocate our ad spend and saves hours in reporting configuration and data analysis.”

Nomad Analytics provides a comprehensive view of the customer journey from the first interaction to the final sale. The platform tracks and analyzes each touchpoint, providing insights into how each channel contributes to the conversion.

“Historically, viewing different media channels together has been a challenge. With Nomad Analytics, we can now close the loop and allow for full-funnel, multi-touch attribution. The tool has given us an edge over our competition, enabling us to provide our clients with better insights and results. We highly recommend Nomad Analytics to any marketer looking to improve their attribution and marketing campaigns.”

Nomad’s ability to view different media channels together historically and allow for full funnel, multi-touch attribution makes it a game-changer for marketers looking to gain a competitive edge. With Nomad Analytics, marketers can gain a better understanding of their customer journey and make data-driven decisions that positively impact their bottom line regardless of media channel or media mix.


About Women Owned Media

The concept of Women Owned Media was to bring quality, women-owned properties together to increase their share of voice and drive additional revenue. Using our agency and programmatic connections, we are helping female-owned sites both large and small get exposed to the largest brands on the planet. We work with other minority-owned sites and partners to bring social equity to the advertising and publishing world.

Contact Us